The most important thing to me was to be able to take and package up a message. A belief system. A way of life. And to wrap a clothing line around that. It was never about, “Oh, well, that’s a cool shirt.” We want that to be an “Oh, by the way…” We want the shirt to be a conversation starter to something so much bigger.
I thought, “how cool would it be to and create an entire clothing line around these old world qualities of the Warrior Poet and infuse that into today’s pop culture?”
I’m grateful for the opportunity to do something that I love. Something that utilizes my talents and abilities. But also marries that with my passion to make a huge impact on the next generation of men.
Everything that we are doing and everything we are talking about has a purpose. We bring out a specific idea wrapped around one of our Core Values and we focus and highlight that particular Core Value for an entire month.
We want the best for our kids. We want to make the most of their life and get them started on the right direction. And what are we going to do? Are we gonna sit and say “I wish,” or “I would have…,” or “I could have…,” or even worse “I didn’t…?” Or, are we going to come alongside them, be intentional? It’s okay to let show your soft side as a Dad. I need my sons to know that I will come to their defense and will protect them at all cost.
Our four Core Values are Loyalty, Wisdom, Valor, and Temperance. With those four Core Values, every single one of our designs are created and inspired. And as a matter of fact, every single design that we create actually has a story of inspiration and a story that brought that design to life.
Warrior Poet is here for one reason. And that’s to encourage the next generation of men to “go farther, dream bigger…and look good doing it”.